Since 1921, Gucci represents Made in Italy excellence, quality and luxury. Always faithful to the artisanal tradition of Florence’s leather – the city where the brand was born –, Gucci gave mankind some of the handbags that truly made history. The best leather, the most sophisticated fabrics, the artisanal work and the reverence for details. A philosophy carried on with perseverance and creativity by Frida Giannini, Gucci’s creative director since 2004.