What it is: A nourishing shampoo that cleanses while Smart Moisture Technology targets the dry areas of strands to leave your hair soft and moisturized. Who it's for: All hair types, especially dry and thirsty.What it does: Smart Moisture Technology targets the dry areas of hair, with encapsulated hyaluronic acid, niacinamide and amino acids that slowly release to provide custom hydration and form a protective barrier to help prevent moisture loss. Antioxidant Complex, with aloe leaf juice, jack fruit extract and prickly pear oil, is rich in vitamins and minerals that promote healthy hair. How to use: Massage a generous dollop into wet hair from roots to ends. Rinse well. Repeat if needed.