What it is: A powdery matte lipstick that is equally as longwearing as it is lightweight. The buttery formula feels as couture as the smooth velvet of the lipstick case. What it does: Le Rouge Deep Velvet Matte lipstick glides effortlessly onto the lips, creating bold lip color in just one swipe. The mangobutterinfused formula delivers comfort unlike any other matte lipstick, with color that lasts up to 12hours*. The ultrapowdery texture provides coverage without weight. The result is an ultramatte, velvety color from the very first stroke. The lavish red case of Le Rouge Deep Velvet Matte lipstick embodies the chic and sensorial attributes of Givenchy couture. The case's smooth velvety texture echoes the product's sensual matte finish. Inspired by the catwalks, this lipstick is the ultimate couture accessory to complete your look. *Instrumental test on 20 women Application tip: Apply Le Rouge Deep Velvet, starting from the center of your lips and moving out towards the corners of your mouth. Pair Le Rouge Deep Velvet Matte Lipstick with Le Rouge Baume for exceptionally moisturized and richly colored lips. 1. Apply Le Rouge Baume (sold separately), which envelops the lips in up to 24 hours of hydration and has 96% naturalorigin ingredients. 2. Remove any excess before applying Le Rouge Deep Velvet Matte Lipstick, for a sublime couture finish. 3. Start from the center of the lips and glide the lipstick towards the corners of the mouth, beginning with the upper lip and continuing with the lower lip. Key Ingredient: · Wild Mango Butter: Rich in Vitamin E to help protect and nourish. Works to restore dry damaged lips. Ingredients Callouts: · Free of Sulfates SLS and SLES, Phthalates, Retinyl Palmitate, Coal Tar, Triclosan,