Beauty aficionados know that mac prides itself in constantly innovating cult formulas and developing new must-have products. With that in mind, the Locked Kiss Ink 24hr Lipcolour is the brand's latest transfer- and waterproof liquid lipstick. It's formulated with a unique pigment lock technology, where double-coated pigments cover the lips in one lightweight yet full-coverage swipe, resulting in a matte look with no need for touch-ups throughout the day.