What it is: An eye serum that helps improve the look of wrinkles and firmness all around the eye area, including your lids.Who it's for: All skin types.What it does: This gentle serum contains retinol tri-active technology, which is a fast-acting, time-released retinol and retinol booster. It delivers 24 hours of hydration and instantly brightens skin while a nutrient-rich marine kelp complex helps deliver a visible lifting effect for revitalized, youthful-looking eyes. The serum helps minimize the signs of aging you see and the ones you don't. How to use: Use morning and night after cleansing. Gently pat around the eye area, including your eyelids.