What it is: A gentle, permanent hair color with botanical pigments derived from five dye plants. What it does: The highly-concentrated botanical pigments ensure an intense, natural color with radiant, nuanced highlights. Jojoba and monoi oils work together to help beautify the hair and treat the hair fiber. Jujube bark, a 100% naturally derived botanical active ingredient with anti-itching properties, helps relieve the feeling of discomfort.