Pureology Strength Cure Blonde Shampoo tones and fortifies brassy, damaged and lightened hair with key ingredients Keravis, Astaxanthin, and Purple Orchid toning pigments and a signature aromatherapy blend of Pear, Rose, and Sandalwood. Pureology is the #1 Professional Color Care Brand in the US* offering products that feature 100% vegan formulas and are Sulfate-Free, Paraben-Free, Mineral Oil-Free, and free of Animal Products or by-products, and Animal Testing. Our patented ANTIFADE COMPLEX® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs. **Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019. Benefits Toning formula helps brighten, fight brass and fortify for lightened hair that's stronger and healthier with more vibrant color ZeroSulfate®, 100% Vegan Formula Aromatherapy blend of Pear, Rose, and Sandalwood Don’t forget the Liter Pump for easy dispensing of shampoo and conditioner in liter size. Deep purple shampoo that tones down brassiness and strengthens damaged hair. | Pureology Strength Cure Blonde Sulfate-Free Purple Shampoo, Size 50ml/1.7 fl oz