Liquid lipstick with high-density color pigment that gives you a bold and lively lip with just one application. Goes on smooth & light with a soft finish and all-day durability. Innovative Formula – Based on lengthy research, our liquid formula immediately sets into a matte finish Bold, Long-lasting Color – Ideal color vibrancy without the need for reapplication Powerful Consistency – Our power-stay formula sets into a seamless fit upon application