What it is: Phyto-Lip Twist is a tinted lip balm that's colored like a lipstick but shiny like a gloss. Who it's for: Anyone who wants glossy, plumped lips. What it does: It leaves your lips supple, moisturized, visibly smoothed and plumped thanks to its cocktail of original plant-based active ingredients. Its ultra-sensory, melting, glide-on texture reinvents lipstick and it is available in luminous, easy-to-wear shades that match any occasion.