Shopbop 诞生于1999年,最初,Shopbop的主要业务是销售 7 For All Mankind 的牛仔系列和 Juicy Couture 运动服。如今,Shopbop 已经是时尚界业绩领先的网上零售商。Shopbop 与 Net-a-Porter 并驾齐驱,已经成为年轻女性消费者们从大学时代就开始关注的时尚购物网站。Shopbop的业绩令各时尚品牌们再也无法忽视。“我们在Shopbop上卖得很好,尽管我们自己也不清楚原因。”Alexander Wang 的媒体总监 Leslie Rubisch 这样评价。而 Diane von Fursterberg 的总裁 Paula Sutter 则认为:“女孩们非常认同这些网站买手的眼光。许多设计在DVF自己的网店里每卖一件,Shopbop就能售出三件。作为一家时装品牌,如果不关注这些购物网站买手们在做什么,那简直就是疯了。

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