From product innovations and ground-breaking campaigns to the partnerships and big bets that propelled the Brand forward, these are the moments that made us who we are.
Under Armour’s first national television ad, the now-legendary Protect this House® commercial, featured former University of Maryland football standout Eric "Big E" Ogbogu. The ad established Under Armour as the authentic voice for the next generation, and introduced the concept of “WILL,” a theme that remains an undeniable part of the Brand’s DNA.
The movement that has rallied athletes for two decades to defend their turf returns in new form, shifting focus to going all-out for something bigger than ourselves: our team. With this next evolution, Under Armour will once again reshape the sports landscape by helping today’s young athletes protect everything they are and everything they’re working to become.