ILIA In Full Micro-Tip Brow Pencil in Soft Brown. ILIA In Full Micro-Tip Brow Pencil in Soft Brown. This ultra-slim brow pencil creates thin, hair like strokes for natural-looking fullness and dimension. The foolproof formula takes the guesswork out of defining your best brows - each swipe deposits the perfect amount of pigment that resists fading and budging throughout the day.. In shade Soft Brown - for medium brown hair with neutral undertones. Formulated without gluten, silicones, oils, fragrance, synthetic dyes, phthalates, nanoparticles, sulfates, and parabens. Vegan and cruelty-free. 0.003 oz/ 0.09 g. Using In Full Micro-Tip Brow Pencil's built-in spoolie, brush up brows to reveal sparse areas.. Draw short, upward strokes in the direction of natural hair growth. Glide the spoolie through brows to blend Finish by setting brows into place with In Frame Brow Gel (sold separately). ILIR-WU323. BP-04. Looking to change the world's perception of organic beauty products, Sasha Plavsic introduced ILIA in 2011. Its ethical-sustainable approach is present throughout each product, from the nourishing and rejuvenating botanical-based formulas to the sleek recycled aluminum packaging. ILIA is dedicated to creating the purest products possible, with up to 85% bioactive organic ingredients making up each formulation. In combining skin-comforting elements with on-trend pigments, ILIA sets itself apart as the go-to brand for color-centric organic beauty.