Color WOW Money Masque in Beauty: NA. Color WOW Money Masque in Beauty: NA. A deeply hydrating and strengthening treatment mask, rich in Mediterranean-derived marine actives to deliver super-glossy, supple, and expensive-looking hair.. Suitable for all hair types. Vegan and cruelty free. Formulated without parabens, formaldehydes, phthalates, mineral oil, and gluten. 7.5 oz. 1. Use once a week or every three shampoos as needed. 2. Remove excess moisture from hair.. 3. Apply mask generously to hair. 4. Massage or comb through to distribute evenly.. 5. Leave on three to five minutes or up to 20 minutes for a more intensive treatment. 6. Rinse thoroughly and style as desired.. CWOW-WU31. CW565. COLOR WOW is at the heart and science of haircare. Their award-winning haircare technologies not only keep your color first-day fresh, but also make it easy to achieve your healthiest, glossiest WOW styles, even if your hair has been compromised by color treatments.