WHAT IT IS From the ColorKick Collection. A naturally tinted violet shampoo with a rich and luxurious yet non-stripping, non-drying lather. A gentle, sulfate-free shampoo made from all-natural colorants to tone, neutralize, and brighten all shades of natural and color-treated hair. ColorKick De-Brassing Shampoo uses a colorant blend to brighten, tone, and gently neutralize brassiness on natural and color-treated hair shades, including silver and grey. Plant-derived humectants hydrate and detangle hair, while the proprietary Alpha Keratin 60ku protein strengthens and repairs all hair types with each use. 8 oz. Made in USA. WHAT IT DOES ColorKick De-Brassing Shampoo is the only toning shampoo that combines Virtue's strengthening and reparative Alpha Keratin 60ku protein with an all-natural blend of violet and lavender botanical extracts to gently neutralize brassiness on all shades of color-treated, highlighted, and natural hair. Other ingredients nourish, detangle, hydrate, and offer protection from UV rays and pollution to create a formula unlike anything else. WHO IT'S FOR All shades of natural color. All shades of color-treated or highlighted hair. Silver and grey tones. HOW TO USE IT Apply to wet hair. Massage into a rich lather. Rinse and follow with a preferred Virtue conditioner or Restorative Treatment Mask (sold separately). Use 2 to 3 times per week for optimal results, alternating with current Virtue shampoo. RESEARCH RESULTS Combined* 95% of women immediately felt their hair color looked more vibrant, 93% of women felt their hair color looked brighter and more revived after 1 week. 95% of women felt their hair looked shinier and less brassy after 2 weeks Blonde hair* Red hair. 100% of women immediately saw that their hair color looked more vibrant, Brassy/red/orange tones were 100% immediately less noticeable. 100% of women felt their hair color looked more revived after 1 week. 100% of women said their hair looked less brassy/orange, healthier, and shinier after 2 weeks Gray hair. 100% of women immediately saw their hair looked revived and shiny. 100% of women felt their hair looked less brassy/yellow after 1 week. After 2 weeks, 100% of women felt their hair was more vibrant and were more satisfied with their hair color than usual Brunette hair. 85% of women immediately felt their hair was healthier and more vibrant. After 1 week, 85% of women felt the orange/bra. Cosmetics - Haircare > Virtue > Saks Fifth Avenue > Barneys. Virtue.
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VIRTUE VIRTUE COLORKICK DE-BRASSING SHAMPOO 240ML
, 13189624
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