Founded by Jean Touitou in 1987 A.P.C. is a French clothing brand renowned worldwide for the creativity, authenticity and durability of its products. While the name A.P.C. itself is associated with raw denim, the brand offers a wide range of clothing and accessories for women and men looking in search of bold style that won’t overshadow their personality. Jean Touitou works with his wife, Judith Touitou, the artistic director of A.P.C.