Inspired by a better vision of the optical industry, three Australians, Doron Kalinko, David Menning,
and Tony Zhuang came together to create SmartBuyGlasses in 2006.
From the beginning, we set out to disrupt the eyewear buying experience.
You know how it was back then. Choosing from a limited range of uninspiring frames on the optician’s wall, and then having to pay for the only type of lenses available.
Then only finding out the full price when your wallet was already open.
The digital revolution changed things.
It allowed us to provide people with more choice, and to make vision care affordable and easily accessible to all.
For over 15 years now, we’ve been doing just that – offering unbeatable range, world-class service, and optical expertise to happy customers worldwide.
We are proud to have a highly skilled and passionate international team,
with our operations and leaders based all over the world.
Our cultural diversity helps us view the world from different perspectives. Together, we channel our
passion for helping people into creating the best experience possible for our customers.